When performing a local search on Google it displays not only the organic listings and paid already known, but also a space where you can see addresses and phones of several nearby establishments, this space is called Places.
Google Places is a service that displays the results related sites related to the search performed. For example, those looking for a pizzeria in new york city as a result receives a list of pizzerias as shown in the image below:
This listing show useful information such as telephone, property name, website, address and even comments from people who have been in that establishment.
Using Google Places is possible to get good results and listing can be easily registered the linkhttp://www.google.com.br/business/placesforbusiness/.
When signing up an establishment in Google Places stay tuned to some points as use of the name of its products and services in the title and also the description, stay tuned again to choose the correct category of your market, so you have more chance of appears well positioned in searches related to your product or service. Once the registration is complete you will have to validate it from the phone or address provided, after validation even if there is a period of analysis Team Places to check if that record is actually valid.
Join now Google Places and take advantage of this service over that Google offers.