Google offers various means of advertising through Google Adwords and these means are called Trueview videos. Using Google Trueview you can create ads in video format for a particular business paying only when the user chooses to watch the video.
The TrueView ad format works on Youtube and is segmented according to the interests of each viewer, so the user only sees videos of interest. As videos are very effective when it comes to communication, this type of advertising has gained more prominence and in that way growing in proportion.
Also using the concept of bids and budgets, Google TrueView allows the owner has complete autonomy over your campaign thus allowing video views suited within the investment that is being spent. The return of these campaigns has been equated with other forms of research and this very well justifies the adherence and acceptance of this new media.
Google offers a complete material about this type of advertising and you can access it using the link https://www.google.com.br/ads/innovations/trueview.html. There are also tips on how to create attractive videos and how to set up a campaign according to your needs.
Enjoy this feature and get more results using Google as a means of advertising their services.