In another time, we gave some tips for company´s website development and how to start the development of this importante tool for generate deals. How we talk about of the importance of content, today we will dedicate a space to talk exclusively about this.

The content is so much more than an instruction object, this is a powerful tool for sales and porspecting new customers. Your website content as selling tool can be direct the user and persuade him to come into contact with your company via email or telephone, in the case of virtual stores content is also responsible for purchase itself directly by the platform used.Thinking of new customers, the greater the volume of content on your site is the greatest opportunity to impact new people and attracts them to it through search engines like Google, for example, but then the question is … “How to create a quality content? ”

First you must take into consideration the type of information you want to pass to your client, often the full content of a particular subject can generate more questions than enlightenment and personal contact with it ends up being inevitable. The important thing in these cases is to provide effective contact options for your visitor.

When thinking about content WEB his focus needs to be objectivity, often a long text with several paragraphs can not inform as much as a smaller text but more objective in these cases the quality factor counts a lot more than the quantity. A shorter text and purpose can have a much better effect. So bet on short texts, but enlightening and create as much as information as you can in this style.

Now talking a little multimedia content, invest enough in them! Texts are excellent forms of communication, but images and videos have an effect much more effective. So worth merge content written with multimedia content.

One last important tip, invest in a good blog. The content in the form of news keeps your site with a high level of relevance to the greatest seekers of internet and with that you also establishes a communication channel where everyone wins, you and your site visitors.

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The content is a vital part of a website and therefore needs to be well analyzed and thinking, with this in mind the results with the site will surely come.

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